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Our most wanted Pieces

Diamond Personalized Cuff Bangle
Regular price
$1,995.00
Sale price
$1,995.00
Diamond Pave Custom Name Necklace
Regular price
$690.00
Sale price
$690.00
Custom Diamond Name on PaperClip Bracelet
Regular price
$770.00
Sale price
$770.00
Statement Solitaire Diamond Chain Ring
Regular price
$723.00
Sale price
$723.00
18k Fancy Diamond Chain/Silk Cord Bracelet
Regular price
$365.00
Sale price
$365.00
Diamond Date Charm
Regular price
$575.00
Sale price
$575.00
Pave Bangle
Regular price
$1,895.00
Sale price
$1,895.00
Custom Diamond Date on PaperClip Bracelet
Regular price
$785.00
Sale price
$785.00
Multishape Triple Row Enamel Diamond Statement Ring
Regular price
$1,100.00
Sale price
$1,100.00
The ADEL Diamond Initials + Bezels Necklace
Regular price
$525.00
Sale price
$525.00
Diamond Name Charm
Regular price
$540.00
Sale price
$540.00
Double Chain Diamond Initials Bracelet
Regular price
$470.00
Sale price
$470.00
Custom Diamond Name on Curb Cuban Link Necklace
Regular price
$1,125.00
Sale price
$1,125.00
Custom Multiple Initials Double Chain Bracelet
Regular price
$350.00
Sale price
$350.00
Statement Diamonds Cuff Bangle
Regular price
$1,425.00
Sale price
$1,425.00
Double Chain Diamond Initials Center Charm Bracelet
Regular price
$470.00
Sale price
$470.00
Single Name Necklace
Regular price
$325.00
Sale price
$325.00
Mixed Shapes Solitaire Diamond Studs (PAIR)
Regular price
$785.00
Sale price
$785.00
Custom Initials And Middle Charm Double Chain Bracelet
Regular price
$400.00
Sale price
$400.00
Initial Diamond Stud - Single
Regular price
$270.00
Sale price
$270.00

18k Fancy Diamond Chain/Silk Cord Bracelet

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Fine Jewelry for every generation, without the splurge guilt.

HIGHEST QUALITY, ETHICAL SOURCING

770 Pieces are made of recycled 14 karat gold, or 18 karat gold, and conflict-free precious and semi-precious stones. Of course, can't leave out the diamonds! All of our pieces are crafted with natural, genuine diamonds.

UNIQUE DESIGNS THAT ARE RIGHT FOR YOU

Each piece is designed by jewelry industry vets with you in mind. Think of it as the jewelry you’ve always wanted but have never actually found; modernized, fun, yet timeless. Our site incorporates classics with a twist, current trends, and a mix of both.

DESIGNER PIECES AT DIRECT TO YOU PRICING

We recognize that fine jewelry is an investment, so we want you to have it at a great price (without industry markups). Our Pieces are priced to perfection, cutting gaps between third-parties, and bringing you only the best.

New in!

Pave Lock Cuban Link Necklace
Regular price
$1,195.00
Sale price
$1,195.00
Pave Lock Paperclip Necklace
Regular price
$1,195.00
Sale price
$1,195.00
Pave Outline Heart Cuban Link Necklace
Regular price
$1,195.00
Sale price
$1,195.00
Pave Outline Heart Paperclip Necklace
Regular price
$1,195.00
Sale price
$1,195.00
Medium Elongated Pave Heart Cuban Link Necklace
Regular price
$1,350.00
Sale price
$1,350.00
Medium Elongated Pave Heart Paperclip Necklace
Regular price
$1,380.00
Sale price
$1,380.00
Custom Pave Outline Round Disc Paperclip Necklace
Regular price
$1,100.00
Sale price
$1,100.00
Custom Pave Outline Round Disc Cuban Link Necklace
Regular price
$1,100.00
Sale price
$1,100.00
Custom Pave Outline Nameplate Cuban Link Necklace
Regular price
$1,200.00
Sale price
$1,200.00
Custom Pave Outline Nameplate Paperclip Necklace
Regular price
$1,200.00
Sale price
$1,200.00
Enamel Outline Elongated Heart + Initials Cuban Link Necklace
Regular price
$990.00
Sale price
$990.00
Enamel Outline Elongated Heart + Initials PaperClip Necklace
Regular price
$850.00
Sale price
$850.00
Enamel Heart + Initials + Mixed Shaped Cuban Link Necklace
Regular price
$1,550.00
Sale price
$1,550.00
Enamel Heart + Initials + Mixed Shaped PaperClip Necklace
Regular price
$1,330.00
Sale price
$1,330.00
Mixed Shapes Enamel Vertical Plate Charm
Regular price
$975.00
Sale price
$975.00
14K Multi-strand Herringbone Necklace
Regular price
$1,245.00
Sale price
$1,245.00
14k Solid Initial Bracelet
Regular price
$189.00
Sale price
$189.00
Gothic Pave Name Cuban Link Bracelet
Regular price
$895.00
Sale price
$895.00
Adjustable Bolo Diamond Tennis Choker
Regular price
$4,950.00
Sale price
$4,950.00
Adjustable Bolo Gemstone Tennis Choker
Regular price
$2,795.00
Sale price
$2,795.00

770 Travel Pouch

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Bead Up by Sam x 770 Collection

Shop The Collab

Bead Up by Sam x 770 Spring/summer collab

Enamel Molly Multiple Characters Earring Charm
Vendor
Bead Up By Sam x 770
Regular price
$220.00
Sale price
$220.00
Enamel Abbie Initial Earring Charm
Vendor
Bead Up By Sam x 770
Regular price
$190.00
Sale price
$190.00
Enamel Ainsley Cutout Heart Charm
Vendor
Bead Up By Sam x 770
Regular price
$270.00
Sale price
$270.00
Enamel Drew Heart Charm
Vendor
Bead Up By Sam x 770
Regular price
$320.00
Sale price
$320.00
Enamel Jax Star Charm
Vendor
Bead Up By Sam x 770
Regular price
$290.00
Sale price
$290.00
Enamel Shay Lightbolt Charm
Vendor
Bead Up By Sam x 770
Regular price
$280.00
Sale price
$280.00
Enamel Prive Mini Lightbolt Earring Charm
Vendor
Bead Up By Sam x 770
Regular price
$200.00
Sale price
$200.00
Enamel Parker Star Earring Charm
Vendor
Bead Up By Sam x 770
Regular price
$220.00
Sale price
$220.00
Enamel Parker Mini Star Earring Charm
Vendor
Bead Up By Sam x 770
Regular price
$225.00
Sale price
$225.00
Enamel Emory Heart Earring Charm
Vendor
Bead Up By Sam x 770
Regular price
$220.00
Sale price
$220.00
Enamel Emory Mini Heart Earring Charm
Vendor
Bead Up By Sam x 770
Regular price
$200.00
Sale price
$200.00
Enamel Cutout Taylor Star Charm
Vendor
Bead Up By Sam x 770
Regular price
$270.00
Sale price
$270.00
Enamel Cutout Harley Star Earring Charm
Vendor
Bead Up By Sam x 770
Regular price
$210.00
Sale price
$210.00
Enamel Harley Mini Cutout Star Earring Charm
Vendor
Bead Up By Sam x 770
Regular price
$145.00
Sale price
$145.00
Enamel Lex Cutout Heart Earring Charm
Vendor
Bead Up By Sam x 770
Regular price
$210.00
Sale price
$210.00
Enamel Lex Mini Heart Earring Charm
Vendor
Bead Up By Sam x 770
Regular price
$195.00
Sale price
$195.00
Enamel Waverly Multiple Characters Charm
Vendor
Bead Up By Sam x 770
Regular price
$350.00
Sale price
$350.00