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Our most wanted Pieces

Diamond Personalized Cuff Bangle
Regular price
$1,999.00
Sale price
$1,999.00
Diamond Pave Custom Name Necklace
Regular price
$740.00
Sale price
$740.00
Custom Diamond Name on PaperClip Bracelet
Regular price
$780.00
Sale price
$780.00
Statement Solitaire Diamond Chain Ring
Regular price
$825.00
Sale price
$825.00
18k Fancy Diamond Chain/Silk Cord Bracelet
Regular price
$365.00
Sale price
$365.00
Diamond Date Charm
Regular price
$625.00
Sale price
$625.00
Pave Bangle
Regular price
$1,650.00
Sale price
$1,650.00
Custom Diamond Date on PaperClip Bracelet
Regular price
$850.00
Sale price
$850.00
Multishape Triple Row Enamel Diamond Statement Ring
Regular price
$1,099.00
Sale price
$1,099.00
The ADEL Diamond Initials + Bezels Necklace
Regular price
$575.00
Sale price
$575.00
Diamond Name Charm
Regular price
$590.00
Sale price
$590.00
Double Chain Diamond Initials Bracelet
Regular price
$520.00
Sale price
$520.00
Custom Diamond Name Cuban Link Necklace
Regular price
$1,275.00
Sale price
$1,275.00
Custom Multiple Initials Double Chain Bracelet
Regular price
$400.00
Sale price
$400.00
Statement Diamonds Cuff Bangle
Regular price
$1,550.00
Sale price
$1,550.00
Double Chain Diamond Initials Center Charm Bracelet
Regular price
$520.00
Sale price
$520.00
Single Name Necklace
Regular price
$314.00
Sale price
$314.00
Custom Initials And Middle Charm Double Chain Bracelet
Regular price
$450.00
Sale price
$450.00
Initial Diamond Stud - Single
Regular price
$320.00
Sale price
$320.00
Custom Cuban Link Diamond Name Bracelet
Regular price
$1,180.00
Sale price
$1,180.00

New in!

Large Diamond Pave Custom Name Necklace
Regular price
$920.00
Sale price
$920.00
Double Chain Pave Hearts Bracelet
Regular price
$1,115.00
Sale price
$1,115.00
Pave LOVE Rainbow Tennis Bracelet
Regular price
$2,885.00
Sale price
$2,885.00
Solid Bars + Pave Star Bracelet
Regular price
$1,715.00
Sale price
$1,715.00
Solid Outline Heart Cuban Link Bracelet
Regular price
$425.00
Sale price
$425.00
Baguettes Inlay Bangle
Regular price
$3,450.00
Sale price
$3,450.00
Baguette Center Diamond Cigar Ring
Regular price
$1,675.00
Sale price
$1,675.00
Slim Fluted Pave Outline Bangle
Regular price
$3,080.00
Sale price
$3,080.00
Large Fluted Pave Outline Bangle
Regular price
$3,460.00
Sale price
$3,460.00
Asymmetrical Baguettes Bangle
Regular price
$2,976.00
Sale price
$2,976.00
Statement Fancy Diamond Bezel Paperclip Necklace
Regular price
$2,080.00
Sale price
$2,080.00
770 Physical Gift Card
Regular price
$50.00
Sale price
$50.00
Half Diamond Tennis Half Cuban Link Bracelet
Regular price
$1,995.00
Sale price
$1,995.00
Full Buttercup Diamond Statement Tennis Necklace
Regular price
$6,950.00
Sale price
$6,950.00
Half Diamond Tennis Half PaperClip Necklace
Regular price
$4,400.00
Sale price
$4,400.00
Diamond Segment Rounds Pave Bangle
Regular price
$2,150.00
Sale price
$2,150.00
Statement Diamond + Rainbow Cuff Ring
Regular price
$725.00
Sale price
$725.00
Multishape Double Full Row Diamond Statement Ring
Regular price
$775.00
Sale price
$775.00
Multishape Double Row Diamond Statement Ring
Regular price
$895.00
Sale price
$895.00
Segment Pink Sapphires Tennis Bracelet
Regular price
$1,980.00
Sale price
$1,980.00

Fine Jewelry for every generation, without the splurge guilt.

HIGHEST QUALITY, ETHICAL SOURCING

770 Pieces are made of recycled 14 karat gold, or 18 karat gold, and conflict-free precious and semi-precious stones. Of course, can't leave out the diamonds! All of our pieces are crafted with natural, genuine diamonds.

LITTLE DID YOU KNOW HOW CHARMING YOUR LAYERS COULD GET.

Charm game: airy. Get the signature 770 look by layering a series of our iconic charms for your very own stack. Here, larger charms, custom pieces, and statement-makers are working each and every one of your charms necklace angles for the ultimate look.

UNIQUE DESIGNS THAT ARE RIGHT FOR YOU

Each piece is designed by jewelry industry vets with you in mind. Think of it as the jewelry you’ve always wanted but have never actually found; modernized, fun, yet timeless. Our site incorporates classics with a twist, current trends, and a mix of both.

WHY SETTLE FOR THE ORDINARY?

The sweetest statement ring is updated with a dash of both color and sparkle with two delicate 0.15ct diamond stones outlined in eye-catching enamel.

BEST-SELLERS ARE BEST-SELLERS FOR A RESON.

Designed to keep your loved ones close at hand, we've reinvented the way you wear your favorite name(s). Iconic style with plain or pavé gold letters to spell out those you love, or find a phrase that turns yours into a personal piece.

DESIGNER PIECES AT DIRECT TO YOU PRICING

We recognize that fine jewelry is an investment, so we want you to have it at a great price (without industry markups). Our Pieces are priced to perfection, cutting gaps between third-parties, and bringing you only the best.

FINE Gifting Deserves the FINEST Packaging.

18k Fancy Diamond Chain/Silk Cord Bracelet

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Jewelry Display Drawer with Preserved Rose by Rosebox Miami

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